Google Online Marketing

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What is online marketing?

Let’s say you advertise your product or service with Google Ads, Google’s online advertising platform. When someone performs a Google search for terms related to your business, your ad can appear at the top or bottom of the Google search results page with an ad label. Your ad placement in particular is based on the relevance and usefulness of the ad to what people are looking for, your bid, and a number of other factors.

The rest of the page shows “organic” results. This is a non-paid link to a website with content directly related to what a user is looking for. The more relevant a site is to a search term, the higher the link will appear in the list. Your relevant website may appear here, but your ads will not appear here.

The benefits of online advertising

  • Online advertising can help improve where your website appears in organic (non-paid) search results.
  • Online advertising requires a minimum budget.
  • Online advertising lets you target your ads to the types of customers you want and filter out the ones you don’t want.
  • You can pay to place your ads on top of organic search results

For more information about Google Online Marketing, please visit

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