For those of you who are in the world of digital marketing, you must be familiar with the term Search Engine Optimization or commonly called SEO. SEO is a digital marketing strategy that uses search engines to achieve its marketing goals. The purpose of SEO itself is to increase visibility by placing your business website in the highest rankings on search engines like Google.
Implementing SEO is important for your business, because the growth of your website will definitely be helped if you apply SEO best practices according to the rules. Because of its organic nature there are several SEO benefits that will give you more profit.
By using an SEO strategy you can save more costs. SEO will not generate costs like cost-per-click or cost-per-conversion like other marketing strategies. For its implementation, SEO only requires a few tools that are now easily found on the internet.
Especially if SEO is done by your own business or without hiring external services, of course the cost will be cheaper. However, if you hire an external service the cost will not be more expensive than other marketing strategies.
Increase Brand Awareness and Credibility
Usually, the implementation of SEO can indirectly increase credibility as well as user awareness of your business. SEO can help your website be trusted by search engines, so that your website has the highest chance of appearing on search pages. With the appearance of your business website on the main page of search engines, users will easily find your website.
Bringing Relevant Traffic and Users
The implementation of SEO focuses on using keywords that are relevant to your business website. By using the right keywords, your website can attract the attention of internet users who already have goals that are relevant to your website. This strategy will certainly bring in traffic naturally which is beneficial in the long term, especially if your website manages to appear on the highest rankings on search pages.
Increase Leads and Sales
As discussed earlier, SEO will bring in users who are relevant to your business. The more matched your website is with the user’s search goals, the more time users will spend on your website. In the end, these users will become potential customers which will eventually result in conversions.
Compete with Competitors
By implementing a good SEO strategy and according to the rules, your website will be able to compete with even big competitors. SEO strategy is the easiest tool to use to compete with other competitors, because you don’t have to spend a lot of money.
If search engines can understand the content on your website, then your website will have a chance to get good marks from search engines and be placed in the highest rankings. So, your website can be found by all users who match your business website. But before that, you need to do competitor research such as what keywords they use or where they get backlinks from.
Those are some of the benefits of SEO that make you more profitable than other digital marketing strategies and many other benefits that can help your business grow by implementing an SEO strategy.
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