Native content is any sort of material that is shared directly on a platform.
It occurs when you directly post an article, photograph, or video on a social site such as Facebook, Twitter, Instagram, or LinkedIn rather than sharing an external link.
This enables consumers to consume material directly and without leaving the platform.
Users are in a distinct mentality when they are on a specific platform. They are on certain sites for distinct purposes.
They may, for example, use Instagram for photos and short videos, Twitter for short, quick digests, Facebook for message and interaction, and YouTube for extended videos.
WHY POST CONTENT DIRECTLY?
As marketers, we must incorporate native video advertising into our content marketing approach.
This is significant because we want our viewers to be as involved with the information as possible.
Given that 23 million Malaysians use social media, with Facebook being one of the most popular platforms, and that Facebook favors videos in its own ecosystem, marketers should focus their content strategy on Facebook videos.
Here’s the truth:
- Native Facebook videos are used on 90% of profile sites.
- Facebook videos account for 85% of all video posts by volume.
- Larger accounts with more than 10 million followers are more likely to use native Facebook video.
As we can see, Facebook videos are important.
We no longer want to upload just any video.
We’d want to make eye-catching videos.
This implies that the opening three seconds of your video should be engaging enough to entice your viewers to stop and watch the entire thing.
If you accomplish this, you will not only have provided your audience with a smooth user experience, but you will also have generated an impulse for them to participate with your content.
THE DISADVANTAGE OF NATIVE CONTENT
While posting directly on a social site appears to be more engaging, there are a few drawbacks to native content.
The most visible effect would be a decline in visitors to your website.
Because providing external links may not generate much interaction, you should not expect many click-throughs to your website.
This decrease in traffic may have an impact on your website’s SEO potential, as fewer external links are referring to your domain.
This might be remedied by adding a link to your native content, but if the call-to-action (CTA) is not strong enough, you may still lose conversions.
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